Peuna's Kitchen — Paid Media Scaling
A lean, ROI-focused Meta advertising campaign for a home-based food brand — turning a micro budget into a steady stream of high-intent messaging conversations.
Key outcomes
Campaign lifetime performance on a $5 budget.
99
Messaging conversations started
$0.05
Cost per conversation
6,928
People reached
12,313
Impressions
0.80%
Click-through rate
$0.0255
Cost per link click
The context
Peuna's Kitchen is a home-based food brand looking to grow orders without a big ad budget. The goal was simple: get more customers to start a conversation on Messenger, where orders are taken directly. With just a $5 lifetime budget, every cent had to work hard — so the campaign was built around a messaging objective and continuously optimised toward the cheapest, highest-intent placements.
The approach
- Facebook mobile feed delivered 62 conversations at $0.06 each (5,265 reached).
- Facebook Reels was the most efficient placement at $0.03 per conversation.
- Audience skewed young — 18–34 drove the majority of engagement.
- Bangladesh (BD) was the top-converting location at a 0.80% CTR.
Campaign results
Straight from Meta Ads Manager — tap any screenshot to enlarge.
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